Specialists vs Generalists

The age old conflict between being a subject expert and a jack of all trades. But some of us need to do more, to strive to achieve and we become domain experts in more than one thing because that’s where our obstacles, failures and learning have taken us.

Domain expertise in Coffee has led David to building enduring brands in Coffee and Bars and became a Brand Consultant, which has led to needing to unpack Culture in organisations. And that is useless without unlocking purpose.

Motoring & Tech journalism are just so much fun though, and yet another domain.

All of this has led to David being an engaging and inspiring speaker, able to inflict purpose, desire and rapt attention in an audience.